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1989 Eagle Premier ES

Frontal and side-view tracking shots of a grey Eagle Premier cruising around an empty racetrack. Zoom-out of same Eagle Premier parked in an empty field.......On March 9, 1987, Chrysler agreed to buy Renault's share in AMC, plus all the remaining shares, for about US$1.5 billion (US$3,031,195,079 in 2013 dollars[8]).[1] AMC became the Jeep-Eagle division of Chrysler. It was the Jeep brand that Chrysler CEO Lee Iacocca really wanted -- in particular the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler. Among them was the world-class, brand-new manufacturing plant in Bramalea, Ontario, which offered Iacocca an unprecedented opportunity to increase his company's production capacity at a fire-sale price. AMC had designed and built the plant in anticipation of building the Renault 25 based Eagle Premier. Additional profitable acquisitions were the AMC dealer network (the addition of which strengthened Chrysler's retail distribution -- many AMC dealers switched to selling Chrysler products); and AMC's underrated organization and management talent -- which Chrysler quickly assimilated (numerous leading Chrysler engineers and executives were ex-AMC).[65]
Ironically the sale came at a time when the automotive press was enthusiastic about the proposed 1988 lineup of Renault and Jeep vehicles, and reports that the financial outlook for the tiny automaker were improving.[1]
The sale marked Renault's withdrawal from the North American market (excluding Mexico) in the 1988 model year. However, the French company has since returned to that market with its subsequent purchase of a US$5.4 billion controlling stake in Nissan in March 1999.[66] In contrast to the AMC/Renault partnership, Carlos Ghosn, CEO and President of Renault of France and Nissan of Japan, is guiding the Renault-Nissan alliance away from national identities

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6406_006

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Rights Managed

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