The American Look - tribute to designers and stylists
1958 - tribute to design and stylists of the 1950s. Various of the Institute of Design, the colourful spacious lobby with the open staircase, some interior hallways. the work of the design staff of the new General Motors Technical Center at Warren, Michigan. The story behind the design of the 1959 Chevrolet Impala is shown, with dramatized moments in the design and modeling process. The locked door of a design studio with authorized personnel only entry, a couple enter. Men at conference table establishing design concept. Designer at drawing board, ZI the design and PAN others. Drawing of autos on wall removed a design path chosen. CU design sketch pad and color crayons in orderly box. PAN many design concept drawing for auto parts. Artists creating full scale drawing and brush painting autos. CU hands pulling modelling clay for use, hands modelling a tail light and a bumper in clay, plywood template match with drawing and auto roof, artists modelling auto ornament and attaching one to an auto hood. Finished model being uncovered for a management review group and group leader approves design.
Keywordsfifties,modern,office,automobile design,clay models,Tbolt